Developing Your ICA: Ideal Client Avatar
If you try to reach everyone, you'll reach NO one! That's our motto for this month's training. As you establish your sewing studio, it's important to know exactly who you want to serve. Once you can nail down these nitty gritty details, it all becomes clear: your marketing is now targeted to one type of person. Suddenly your website creation and social media copy is easier because you're no longer trying to attract EVERYONE! Just your kinda brides. Taking the time to discover your ICA is an investment you won't regret.