Part 6- Building a Sustainable Client Base

Establishing a client base can be an intimidating task for bridal seamstresses, especially if you’re just getting started in your business!

Before you feel overwhelmed at the prospect of building a strong and sustainable client base, watch this training! You’ll hear practical tips to build relationships in your community, and hear from your peers to learn what’s been proven successful.

Continue scrolling down to find two more trainings on this topic!

Here’s what we’ll cover together:

1. How to approach local bridal shops

   1. Establishing a relationship before meeting in person

   2. What to bring with you when you introduce yourself

   3. How you can prepare to feel CONFIDENT during these meetings!

2. How to build solid and trustworthy relationships with feeder stores

   1. Appropriate 'gifts

   2. How to educate stylists in a kind and respectful way

   3. Tips to be the initiator in these relationships

3. How to network in a way that feels ‘natural’!

   1. Learn how to connect with local businesses without the stuffy meetings!

   2. Ideas to initiate coffee dates, a small dinner gathering, and other low-key social events

   3. How supporting local business women is a natural way to build community!

4. How to collaborate with local businesses

   1. Planning shared promotions, giveaways, and photoshoots

   2. How to support local businesses in your own alterations business!

Hear from Weddings With Joy bridal shop owner, Courtney Foreman, to hear what owners are looking for in a new seamstress referral.

Want to learn more about building relationships and rapport in your local community? Learn from small business coach Jessica Guzikowski on how to emerge as a leader with practical steps you can take this week!