The Wedding Gap, Planning for 2024, and Upcoming Bridal Trends with Brandee Gaar, host of The Wedding Pro CEO Podcast
If you are in the wedding industry and feel like you are in a weird phase of business right now where leads have slowed down for no reason, you are not alone. There is actually a reason for this! It is called “The Wedding Gap”.
Today’s episode features Brandee Gaar, the founder of Blush and the host of The Wedding Pro CEO Podcast. Brandee is the go-to business coach and resource for wedding professionals and creative business owners who want to transform their small business from an expensive hobby into a thriving and successful career that gives them the financial and time freedom they deserve.
She shares data about the Wedding Gap, a term you may be hearing as of lately that might be impacting you right now. She also shares what data you need to know about your business to track and predict your income, actionable steps to take to level up in your marketing, and what to predict going forward.
In this episode:
How to start planning for 2024, and what to anticipate for your business.
What the Engagement Gap (aka Wedding Gap) is and what causes it.
How Brandee started her business and used her experience of planning large-scale corporate events to what she does now.
Actionable tips that everyone in the wedding industry can use around marketing and income.
The way the wedding industry is changing with the newer generations getting married.
How to change your marketing to better reach Gen Z.
Connect with Brandee:
Instagram: https://www.instagram.com/brandeegaar
The Wedding Pro CEO Podcast: https://brandeegaar.com/category/podcast/
Blush by Brandee Gaar: https://blushbbg.com
Research from Signet Jewelers on the engagement/wedding gap: https://www.insider.com/engagement-gap-drop-in-ring-sales-signet-jewelers-2023-4
–
Also, a special announcement - Coming December 2023, we will have a digital course that will cover everything you need to know about starting your own bridal alterations business. We'll first start with just the conception of the business idea. Next, you'll learn how to develop your business launch to build up the buzz and bring in the clients. Finally, you'll learn how to curate a sustainable plan that balances your home life with your business life and how to pay the bills in between.
With 12 modules, you’ll be covered every step of the way, ensuring you have the knowledge to build a legitimate bridal alterations business. Whether you're just getting started or have been dabbling in bridal sewing, this resource is your key to success.
Stay tuned for more details and share this exciting course with your sewing community!
Connect with Nadine:
Become a member: https://secretsofabridalseamstresspodcast.com/membership
Instagram: https://www.instagram.com/secretsofabridalseamstress/
TikTok: https://www.tiktok.com/@nadinebozeman
Register for the 2024 Secrets of a Bridal Seamstress Retreat in Austin, TX on January 24-26, 2024 by November 30th: https://secretsofabridalseamstresspodcast.com/retreat