Building a Luxury Brand and Empowering Wedding Pros with Christy Townsend of The Paper Vow and The Collective Vow
Ever wondered what it takes to build a luxury brand in the wedding industry?
In today’s episode, we’re joined by Christy Townsend, founder of The Paper Vow and The Collective Vow. Christy shares her story of going from a corporate graphic designer to luxury wedding stationery designer and creator of a retreat for wedding professionals.
She shares advice from someone in the luxury wedding industry, why she chose to specialize in high-end stationery, and the steps she took to build a luxury brand from scratch. For bridal seamstresses and other creative professionals, this episode offers valuable insights into finding your niche, building a network, and elevating your business to attract high-value clients.
Whether you’re aiming to refine your offerings, connect with industry peers, or learn more about attracting luxury clients, Christy’s experiences offer inspiration and actionable steps for growth.
In This Episode:
Christy’s journey from designing her own wedding invitations to founding The Paper Vow
How a pivotal conference experience motivated her to take the leap into entrepreneurship
Transitioning from general design work to high-end wedding stationery
The importance of setting boundaries and saying “no” to align with your business vision
Practical steps to attract luxury clients, from rebranding to networking with planners
Insights on working with high-end clients and the unique pressures and rewards involved
Launching The Collective Vow, a retreat for wedding pros focused on both professional and personal growth
The value of mentorship, networking, and setting intentions in a creative business
How to overcome fears, build confidence, and celebrate small wins in entrepreneurship
Connect with Christy:
The Paper Vow: https://thepapervow.com/
Instagram: https://www.instagram.com/thepapervow
The Collective Vow: https://collectivevow.thepapervow.com/
Instagram: https://www.instagram.com/collectivevow/
Connect with Nadine:
Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast
Become a member: https://secretsofabridalseamstresspodcast.com/membership
Instagram: https://www.instagram.com/secretsofabridalseamstress/
TikTok: https://www.tiktok.com/@nadinebozeman
YouTube: https://www.youtube.com/@secretsofabridalseamstress